Whether you are interested in blogging or already have a blog with a low conversion rate, you need to read this. For starters, blogging is not rocket science. If you use the right skill and utilize the available tools, you can create an interesting blog with a high conversion rate. To achieve that, you need to follow these blogging tips.
Know Your Audience
Whenever you want to write a blog, remember to keep your audience in mind. Do you know what they are interested in? Once you understand their needs, it will help you to come up with a solution. You can achieve this by doing a competitive analysis as well as industrial research. Does that sound like an impossible task for you? Worry less. There are numerous tools in the net that can do the work for you.
Choose a Compelling Topic
After knowing the needs of your audience, it is time to create a compelling topic. Remember, you cannot write an interesting topic if you are not interested in it. If it is interesting, it gives you the motivation to do thorough research. You can consider the topic that you have been engaged in lately. If you have a blog, you can consider the most frequent question from your clients.
Write an Attention-Grabbing Headline
Have you ever found yourself clicking on an exciting pop-up? That is what a compelling headline does. It entices readers to open the blog and read the content. They also feel the urge to share it with their friends and families. There are tools online to help you create a compelling, SEO friendly blog headline.
Subheadings and Short Paragraphs
It is not easy to digest information from a giant paragraph. After all human mind understands information when the content is in small chunks. There are billions of blog posts that want the reader’s attention. Before deciding on the one to read, he first skims through it. If the blog has no subheading, he may lose interest in going through it. Ensure that your paragraphs have a nice flow
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Optimize For SEO
You cannot ignore the Google search engines since they help in driving traffic to your website. How can you optimize for SEO? You add a Meta title as well as a proper Meta description. You can also use related keywords variation and optimize the focused keywords, among other ways.
Use Bullet Points
People have no time to go through the entire article looking for points. They want to skim through and get direct points. That is why bullet points are vital. They act as mini-subheading and make your points more clear. Never write paragraphs in bullets.
A Clear Call-To-Action
At the end of the blog, what do you want the readers to do? It could be that you want them to share, buy, and comment. Whatever the case, you should make a clear call to action.
You do not have to write boring blogs with low conversion rates. These tips can help you to write a killer blog and drive traffic to your blog. Start by knowing your audience and do research about their needs. Create a compelling topic and headline. Use short sentences and paragraphs to make your blog easy to digest. Use bullet points to make it easy to skim through. Finally, make a clear call to action.