For entrepreneurs, writing is a necessary evil when promoting their personal brand. It takes up your time from doing other important business tasks, but when implemented into your marketing plan, writing is one of the best methods to: solidify yourself as an expert...
Personal branding is not just about discovering and promoting your unique talents and promise of value, it is also about researching and understanding your target audience and their specific needs. Many product brands and larger companies will create a “Buyer Persona” to...
Inbound Marketing is a term you will hear more often in 2012. That is because we have become an online nation that hops on Google when we need to look up something or someone. Marketers have caught on to this and have...