How to Grow Your Business with Branded Touch-Point Systems (Part 3)

Schedule Your Success with Branded Touch-Points

This is the third post of a three-part series on creating branded touch-point systems.

In the previous two posts, we discussed the importance of creating branded touch-point systems to help you attract clients and make sure your  brand experience is memorable during their time with you. Now, let’s take that experience further with an “after sale” touch-point system.

Why do I need a long-term touch-point system for my clients?

Creating long-term relationships with your clients will increase your personal brand’s loyalty through repeat business and referrals. While this step is often talked about in sales and marketing departments, it is a step that can be overlooked by consultants and entrepreneurs who are busy running their day-to-day business.

4 Steps to Your After Sale Touch-Point System

Your “after the sale” touch-point system doesn’t have to be complicated and there are plenty of opportunities for you to streamline the process so that you are staying top of mind with your previous customers.

  1. Create a follow-up calendar. Just as you would create an editorial calendar for your content and inbound marketing efforts, you need to create a calendar for follow-up touch-points with your clients in your CRM system. Mark off dates such as birthdays, anniversaries, holidays, annual “check up” appointments, and additional milestones that you can send a card or phone them to let them know you are thinking of them.
  2. Get social. Follow and interact with your clients online.
  3. Google them. Create a Google alert that notifies you when your client is in the media or makes a big announcement. When they do, a simple handwritten note or thoughtful email acknowledging them will go a long way in demonstrating that you truly care about them and ultimately building brand loyalty.
  4. Give them VIP Access. Create a special program that gives previous clients “insider” discounts to your products and services. While you are at it, be sure to include them on your product release schedule, letting them have the inside scoop of all your new programs and products before they are released to the public.

As with all of your branding efforts, putting your personal mark on these touch-points is the key to creating a successful personal brand.  As you layout your touch-point system, think of ways you can join your brand’s personality and unique promise of value into your communications and follow-up.

Just because you have “closed the deal” doesn’t mean your relationship should be closed. By being constant and consistent, you will continue to build brand loyalty that translates into repeated business and referrals.

 Keep the conversation flowing… Tell us how you follow-up with previous clients.

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