Guest post by Todd Nielsen of A Slice of Leadership Recently I was in our family room playing with our 3-year-old. One of his favorite things to play with is his Thomas trains. He has a few trains from the Thomas...
Press Release Ideas to Promote Your Brand A “Cheat Sheet” for Finding Newsworthy Ideas to Promote Your Personal Brand Press releases are an excellent way to promote your brand and increase awareness of you and your business. However, simply creating one will...
Schedule Your Success with Branded Touch-Points This is the third post of a three-part series on creating branded touch-point systems. In the previous two posts, we discussed the importance of creating branded touch-point systems to help you attract clients and make sure your brand experience is...
his is the second post of a three-part series on creating branded touch-point systems. My previous article, How to Grow Your Business with Branded Touch-Point Systems, discussed the importance of creating a brand experience and walked you through the process of creating your...
There is no doubt that the world is changing at an incredible pace. One of those changes is the proliferation of information about who we are, what we do, what we like …and just about everything else us. This explosion of information brings...
This is the first post of a three-part series on creating branded touch-point systems. Personal branding is about creating an experience for your audience; branded touch-point systems will help create a consistent experience that will translate to helping more people with your product or...
Personal branding is not just about discovering and promoting your unique talents and promise of value, it is also about researching and understanding your target audience and their specific needs. Many product brands and larger companies will create a “Buyer Persona” to...
Inbound links are a vital part of your brand’s online marketing campaign. They help generate traffic from other websites and help leverage your website rankings with search engines. How Do I get Inbound Links to My Website? You can hire an SEO...
Stop SOPA/PIPA – ACT NOW! Personal branding has taken off in the past few years because we have an opportunity like never before to be our own publisher. Through social media sites like Facebook, Twitter, YouTube, Google+ (and the list goes on) to our websites...
Inbound Marketing is a term you will hear more often in 2012. That is because we have become an online nation that hops on Google when we need to look up something or someone. Marketers have caught on to this and have...